If you’re not on snapchat yet, you should be.
You probably have been hesitant because you don’t have the time or desire to learn another social media anything. But if you’re not using it, you’re missing out on some serious cash and ways to connect with your audience. Don’t be scared I am going to share a few simple tips to get you started to rock your biz!
First let’s talk about why you need to know about Snapchat:
- It has over 100 million users
- 70% of users are women
- Allows you to record up to 10 sec video clips (or post a picture that will show for 10 secs)
- Just like Periscope, your “snaps” only last for 24 hours (however you can save your snaps on your camera roll so you have access to them).
And if you don’t care about anything I just said, here are two reasons why you need to be using snapchat for your business:
- Your ideal clients are using it.
Most people thought snapchat was just for teens, but statistics show that more millenials and generation X people are on the platform.
- This is a fantastic way to share your brand in a non-evasive way with your followers. If you are looking for a fun and non-business-y way to get in front of your ideal clients, this is it.
Snapchat is different from the other platforms in that it allows your audience to get a real glimpse into your life. People love to know what’s going on behind-the-scenes, it makes you a real person. Unlike it’s perfectly curated cousin, Instagram, snapchat is raw, and unedited and that’s what people love. They feel more connected to you as an individual and you’re building your “Know, Like and Trust” factors with them.
Remember, people buy from people. So you want to start to build a relationship with your audience, and show them a little piece of who you are and what you stand for.
So how can you use snapchat for your business? I’m going to share 3 tips to increase engagement and build your brand:
- Snapchat is all about storytelling. This is a perfect opportunity to really showcase the culture of your brand. Who better to show your brand’s personality than you, especially if you are a personal brand. Your short videos and pictures should narrate your daily musings. When you tell a story, your audience will anticipate what you will post next. This is how you can keep them engaged.
Snapchat is all about organic originality, which is why you can’t use prerecorded video footage on snapchat. So you are literally giving your audience bite-size bits of your daily musings. DJ Khalid is the king of snapchat and does a great job at telling a story. I’m also loving Puff Daddy’s snapchat story as well.
- Plan your story out. Just like you would create a content calendar to post on Instagram, attack snapchat with a plan in mind.
Think about what’s on your agenda for the day / week and think about the times that would be interesting for your audience to peek into. On your way to meet a client? Having lunch with an old friend? Your child has her first ballerina dance recital today? Working on a new product launch? Hanging out by the pool? Watching a cool movie? On your way to the gym? These are all great opportunities to snap!
- Start your day with a snap. It sets the stage for your daily story. Statistics show that you get 20% more engagement when you start your day with a “Welcome / Good Morning Snapchat” message.
- Cross promote what you do on other channels using Snapchat. Getting ready to go live on Periscope or Facebook? Tell your audience to check you out there in 5 minutes. Just posted a new blog? Share your screen of the blog post and give your audience the link to read it. You can also download your snaps to your camera roll and upload them to Instagram. (From there you can also share on Twitter, Facebook, etc… That’s a great way to drive your traffic from your other social media platforms to Snapchat as well.
- Plan a weekly event. So my friend Cara Alwill Leyba of The Champagne Diet does this with her BFF Friday snaps. Every Friday is BFF Friday and she takes you on her daily musings for the day, shows you what’s she’s working on, what’s inside her bag, and answers questions from your followers. Cara has tons of followers that always look forward to her weekly BFF Friday snaps because they feel apart of her community.
As with any social media, make sure you are engaging with the people who watch and follow you. Don’t just post your own videos, but engage with others that follow you too! That’s how you build true community. Follow Cara at glittergutsglam
I’ll be sharing more on how to take your Snapchat to the next level and grow your following soon. In the meantime, make sure you are following us and we’ll follow you right back. Me: @BombshellBiz, Damian: @DamianDDuncan